• The Kelloggs, by Howard Markel

  • The Kelloggs, by Howard Markel
  • Details
  • From the much admired medical historian and author of An Anatomy of Addiction -- the story of America's empire builders: John and Will Kellogg.

    In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.

    As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the cast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.

  • SKU: 9780307907271
  • Price: $35.00